Latent in customers' minds are keys to developing winning product and brand strategies. At Theory Research we leverage our expertise in 'how minds work' to enable their discovery.
We start by developing a uniquely comprehensive model of how and what your customers think. For this we use Mind-Modeling, our proprietary research method, designed to surface and analyze the set of 'meanings' that shape customers' opinions and drive their decisions.
We then use this model to align our clients with the mental worlds of their customers and to develop strategies that connect deeply with their hearts, minds and lives.